Spotting Retail Tactics That Get You To Spend More
Sunday, December 26th, 2010The retail industry spends millions of dollars each year researching the best ways to get consumers into the stores and how to get those consumers to spend once they are inside those stores. These tactics are very effective for getting shoppers to walk out of the store with more purchases than they originally intended when they walked in. Spotting the most common retail tactics used to increase consumer spending is easy once you know what to look for and avoiding these traps can save you hundreds of dollars every year.
Prominently Displaying Shopping Carts
One of the things that retail studies have shown over and over again is that consumers will purchase more items if they have a convenient way to transport their selections around the store. This causes the subconscious desire to fill up the space that is available and the individual will be more comfortable with picking up additional objects that they did not originally intend to purchase. In order to limit the amount that you spend, shop using a list of the items needed and avoid the shopping carts if you are only in the store to purchase a couple of items.
Placing High Profit Items At Eye Level
Shoppers in a hurry rarely take the time to sort through all of the available options to find the best value before making a choice, often opting for the first suitable item that they see. Placing high profit items at eye level while placing less profitable items on higher or lower levels increases the likelihood that the consumer will choose the item that generates more profit for the retailer. In many cases, the best deals in the store are found on the top and bottom display shelves.
Placing Staple Items Near The Middle Of The Store
Many retailers design their stores so that the items most commonly purchased at that location are placed in the middle of the store so that consumers will have to travel past many items to get to the items that they want. This increases the chance that the consumer will find other items in the store that they would like to purchase that they may not have intended to buy on that visit. Every additional item that the retailer can sell to each consumer increases the profitability of the retailer and moves merchandise from the store.

never come to the end of their money before they die? It might appear that way, but in reality, that group of people is very small. Those who are considered well-to-do in our culture include another segment of people that are worth investigating for how they handle their money.