The biggest draw for shopping at an outlet mall is the amount of money you believe you will be saving by making your purchases there instead of at a traditional mall location. Outlet malls create advertisements that say you can save a large amount of money on the retail price of any item that you purchase at the outlet malls, but are you really saving as much money as you think you are? Here are some variables that can reduce the amount you save by shopping at an outlet mall.
Many outlet malls are in out of the way locations far from major cities but close to freeway and highway routes. This is because land farther away from cities is cheaper, saving the owners of the outlet mall hundreds of thousands of dollars in land purchase costs, and many small towns offer tax breaks in return for jobs for their residents.
Unfortunately, it means that many must travel long distances to reach the outlet mall for shopping spending much more on gas than if shopping close to home. For example, if the nearest outlet mall is 50 miles away, you will be driving at least 100 miles for around two hours just the shop at the outlet stores.
Amount Of Time Spent
In addition to the longer time spent traveling to the outlet mall, many individuals plan to stay at the outlet mall for an extended time period because of the distance traveled. In addition, people that spend a longer time in a retail location tend to spend more money because they have more time to browse around and find items that they desire. In many cases, these are not necessary purchases, they are purchases made to stave off the monotony of just looking at items.
Comparable Sales Close To Home
Many people travel to outlet malls looking for great deals never suspecting that comparable deals can easily be found close to home, especially during the holiday shopping season. Most of the merchandise at outlet stores is marked between 30% – 50% off of the regular retail price of the items. During seasonal sales, many retailers match this percentage with their sales on various items within their stores, so a careful shopper can save just as much as they would have if they had traveled to the outlet mall to make their purchases.